Our Physician Practices  > Primary Care Practices  > University Family Medicine 

University Family Medicine

4311 Hard Scrabble Rd.
Columbia, SC  29229
Phone: 803-419-6334
Fax: 803-788-6574

Office Hours
Monday-Friday, 8:15 a.m.-5 p.m.

About Our Practice
Welcome to University Family Medicine. Our physicians and staff are committed to providing patients with excellent, quality care and keeping them informed about their health.

NCQA AwardOur practice is recognized by the National Committee for Quality Assurance (NCQA) as a Patient-Centered Medical Home (PCMH). The Patient-Centered Medical Home is a health care setting that emphasizes partnerships between individual patients and their personal physicians, and when appropriate, the patients’ families.


What is a Family Practice Physician?
Family Practice physicians are trained to treat the whole person, physically and emotionally. They provide comprehensive medical care to you and your family. Your family physician will get to know you and your medical history to personalize your care.

Meet Our Providers

Jill S. Williams, MD, is board certified by the American Board of Family Medicine. She received her medical degree from Far Eastern University, Institute of Medicine and completed her residency at Spartanburg Regional Medical Center.

Antoinette D. Rhynes, MD, is board certified in family medicine. She earned her medical degree from the Medical University of South Carolina in Charleston and completed her family medicine residency at AnMed Health in Anderson, SC. Her clinical interests include women’s health, adolescent care and chronic disease management.

Scheduling Appointments

We are accepting new patients from infants to seniors and, in most cases, can provide new patient appointments within 24 hours. To schedule an appointment, please call 803-419-6334. Our office hours are Monday-Friday, 8:15 a.m.-5 p.m. Please arrive 15 minutes prior to your appointment time to complete paperwork. You will need to bring your insurance card, picture identification (such as a driver’s license) and any medications you are currently taking.

The forms below may be printed and completed prior to your arrival. Please bring a copy to your visit.

Manage your health care with MyHealth-Physician, our online patient portal. Sign up during your next office visit. Learn more about MyHealth here.

If an appointment needs to be cancelled, please call at least 24 hours before the scheduled appointment time.

Prescriptions and Refills
Ask your pharmacy to electronically request refills or you may contact our office directly. Please allow 48 business hours to refill prescription requests. Medication requests will be handled during regular business hours, Monday-Friday. Please keep in mind, some medications cannot be transmitted electronically and may need to be picked up from our office.

After-Hours Care
We have a physician on call each night and on weekends. Please be assured your care is in the best of hands.

If you need after-hours medical attention for an issue that is not life threatening, please visit Palmetto Health Urgent Care.

Fees and Insurance
We accept most insurance plans. If you have a question about our fees or your bill, please call our Physician Practice Billing department at 803-296-7306 and we will assist you. Payment is due when services are rendered. For your convenience we accept cash, checks and credit cards. It is your responsibility to fully understand your coverage benefits and to verify that we are listed as approved providers prior to scheduling an appointment with us.

We are conveniently located at 4311 Hard Scrabble Road.

From Columbia: Take 277 to I-77 North, then take Exit 22 (Killian Road) and turn right. Killian Road turns into Clemson Road. We are located at the corner of Clemson and Hard Scrabble Road behind McDonald’s.

From Charlotte: Take I-77 South to Exit 22 (Killian Road) and turn left. Killian Road turns into Clemson Road. We are located at the corner of Clemson and Hard Scrabble Road behind McDonald’s.

From Camden: From I-20, take Exit 82 to Clemson Road and turn right. Go approximately three miles. We are located at the corner of Clemson and Hard Scrabble Road behind McDonald’s.

Palmetto Health Physician Practices
We are proud to be part of the Palmetto Health Physician Practices network, which includes healthcare professionals who are highly trained to meet your medical needs. Our physicians offer quality care in a variety of locations convenient to your home or work.

Providing excellent medical care in comfortable office environments, our network team of physicians, nurses and staff is prepared to answer any questions you have. We provide comprehensive medical care for short-term needs like annual physicals as well as the ongoing management of chronic diseases. Prevention is a big part of your overall care plan. Should additional, focused medical treatment ever be needed, your doctor will refer you to a specialist and stay involved in your care. Only at Palmetto Health will you find the extensive level of expertise available from a wide variety of specialists.