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Palmetto Health Trumpeter Campaign and Contest

The Office of Community Health is proud to serve as a local resource providing youth tobacco use prevention education to middle and high school students. This year, the Trumpeter Campaign has teamed up with the Teen Health Initiative's Teen Talk program. The Trumpeter Campaign has two components: an educational/awareness program and a contest.

For more information about the program or to set up a free presentation at your school or organization, call (803) 296-3070.

Educational/Awareness Program
The educational and awareness programs begin in early February and last until the beginning of March. Schools currently participating in the Teen Talk program will learn details about the Trumpeter Campaign from their community advocates. Schools not participating in the Teen Talk program will be offered a one-time assembly to sixth grade students. Trained speakers will deliver the tobacco prevention message to students utilizing the CDC's MediaSharp curriculum. The presentation involves active student participation and a video addressing the powerful effect that media has on a young person's decision to use or not to use tobacco products. The in-school presentations ask students to think critically about the influence of advertising on tobacco use. The students are also asked to answer a few questions about their opinions and beliefs concerning tobacco use after the presentation. 

More than 23,000 sixth-grade students have participated since the Campaign began in 1998, illustrating the success the Campaign has had in getting local students to start thinking about the relationship of tobacco, advertising and cancer.

As a follow-up and reinforcing activity, students are encouraged to participate in the second component - the contest portion. The contest begins in February and ends in March. Students are encouraged to become positive peer role models by creating counter-advertisements for tobacco products -advertisements that tell the truth about tobacco! Learn more about the contest

Originating in Richland County School District One middle schools, the Campaign has expanded to include additional area school districts:

  • Richland Two
  • Kershaw
  • Lexington One, Two, Three and Four
  • Lexington/Richland Five
  • Fairfield 

For more information, call (803) 296-3070.

Palmetto Health’s Cancer Health Initiative provides funding for the Trumpeter Campaign.

2014 Trumpeter Contest
Be a part of the 2014 Trumpeter contest. Create an original advertisement that tells the truth about tobacco. The contest is open to middle and high school Teen Talk groups. The grand prize is a free lunch of your choice. One middle and one high school Teen Talk group will be selected as the contest winners. The contest is open to all Teen Talk middle and high school groups. There will be one entry per group.

The flyer or poster and is meant to advertise, market or inform others about the harmful effects of tobacco. Advertisements must be original designs and printed on poster paper, 8.5 by 11 inches (letter size). Winning entries will be used by Palmetto Health for future marketing of the Trumpeter program. Students who participate must have parental consent forms signed by parent(s) or legal guardian(s). Submit your group entry to your Teen Talk leader by April 30, 2014.